Mercedes Performance Parts - The Building Blocks of Every Mercedes Benz Car

Mercedes Benz, or what people call today as either “Mercedes” or “Benz” is a German automobile car brand that has fast become a status symbol for the rich and famous.

Daimler Benz AG, the company that used to produce Mercedes Benz Cars was formed from the merging of two companies namely Daimler-Motoren-Gesellschaft (DMG) and Benz & Cie in June 28, 1926. These two companies started to work together due to the arising need that rooted a troubled German economy during the World War 1. They finally merged in 1926 and became Daimler-Benz AG. Today, Mercedes-Benz cars are already owned by DaimlerChrysler AG.

The name “Mercedez“ poses a lot of questions about where it really originated from. In 1899, DMG built automobiles at Unterturkheim, which were successfully raced by Emil Jellinek, an automobile dealer and enthusiast. His daughter's name was Mercedes and this name was painted on the automobiles for good luck. Jellinek somehow inspired the creation of the first in the DMG Mercedes series which is the seminal 1900 DMG model.

Mercedes Benz cars are known for their technological innovations and their emphasis on safety. They were first to introduce the safety cage, anti-lock brakes, airbags, traction control and many other safety features that are standard in every car they produce.

With this rich history, it's a guarantee that every Mercedes Benz car produced represents the company's priority features, which are luxury, safety and technology.

But a Mercedes Benz without its performance parts can never be a real Mercedes Benz. These Mercedes performance parts are the ones that make-up this car. Without them, this car won't even function at all.

Mercedes performance cars include any part that performs a specific function that contributes to the overall performance of your Mercedes Benz car. These performance parts may be your ignition coil, spark plugs, radiators, oxygen sensors, fuel injectors, fuel filters, A/C condensers and other performance parts. Each of these parts has a vital function that should never be taken for granted.

It is best to know when to replace these parts in order to prevent future car troubles. You would not want to be stuck on the road just because the parts you bought were defective or didn't last that long enough. Choose only reliable Mercedes performance parts for greater satisfaction.

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Mercedes: Just How Low Should It Go?

Back during the 1980s when Mercedes introduced its first “baby” Mercedes, the car was received with mixed reviews. Motorists loved the car, now a “C” series model, as it made a Mercedes automobile affordable for the middle class. On the other hand, critics worried that the esteemed Mercedes-Benz name would suffer as a car touching the price level of many ordinary American models would soon become part of the line up. Today, even smaller Mercedes are planned for the US market. Will this be a huge mistake for the German automaker or is Mercedes incorporating smart thinking?

To the surprise of many Americans, the Mercedes brand isn’t as pompous or pretentious in Europe as it is in the U.S. Crafty Mercedes-Benz marketing over the years has presented an image of Mercedes as being an ultra-luxury automobile line, a truly superb benchmark from which all other cars are measured. In some respects this image is true, but in reality Mercedes goes well beyond such a narrow definition.

In the European market, Mercedes is known for producing these same high quality luxury cars, but also for producing vehicles that are much more attainable for the masses. Even right now Mercedes sells four models in Europe that are uncharacteristically Mercedes type vehicles, at least for the American market:

Viano – A minivan of sorts, the vehicle can hold as many as eight people and is powered by either a pair of inline four cylinder engines or a 3.5L I6.

Vaneo – A compact van with seating for as many as seven adults. The Vaneo features a sloping roof that quickly drops off to a rear hatch. Powered by 1.6L or 1.9L I4 gasoline engines or a 1.7L diesel.

B Series – Mercedes’ answer to the Volkswagen Golf is its own “B” Series of automobiles. This five door hatchback, which also looks a lot like a Toyota Matrix, comes with six engine choices: four gas engines starting with a 1.5L I4 up to a 2.0L turbocharged four, and two diesels.

A Series – Even smaller than the “B” Series is the “A” Series, three or five door hatchback models about the size of a Toyota Echo. That’s right, a teeny tiny Mercedes! The same six engines offered with the “B” Series are offered in the “A” Series plus one additional diesel for a total of seven engine choices!

Prices for the “A” Series starts around $23,000 when current British to American currency exchange figures are factored in to nearly $29,500 for the “B” Series. The Vaneo and Viano would sell at around $25,550 and $39,800 respectively if today’s European prices were carried over to the U.S.

So, what does Mercedes have in mind? They are hoping to introduce the “B” Series to the U.S. market by 2007. Is this a wise decision? In my opinion it has worked well in Europe, however it would be better for Mercedes to create a new make of cars to include the “B” Series. Much like Toyota has spun off both Lexus and Scion, Mercedes would be better served by creating a separate “down market” brand in order to uphold the Mercedes name.

No, there isn’t anything shameful about any of these small vehicles – in fact, they are a wise idea – however, decades of marketing in the U.S. can certainly be undone overnight by the introduction of any vehicle smaller than the “C” Series to the Mercedes line up. No car as small as the “B” Series would wear a Lexus nameplate, so why should a car of this type wear the Mercedes moniker?

As I said, this is just my opinion. What are your thoughts?

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Mercedes-Benz to Launch New Marketing Ads for the C-Class

DaimlerChrysler AG's Mercedes-Benz luxury division is commencing a brand new integrated marketing campaign for the company's all-new Mercedes-Benz C-Class entry-level luxury sedan. The new Mercedes-Benz C-Class will roll out in market using the "C-for Yourself" slogan. Moreover, Mercedes will also conduct other marketing campaigns to promote and support the sales of the C-Class including digital media, TV spots, print ads, and other communication activities. Mercedes will also expand the promotion of the C-Class by including a Virtual Mercedes-Benz C-Class model in the Second Life online virtual world.

“Our objective for this campaign is to motivate customers to experience for themselves the superior driving culture offered by the new Mercedes-Benz C-Class.” explains Dr. Olaf Göttgens, Vice President of Brand Communications for Mercedes-Benz Passenger Cars.

“All communication measures for the C-Class are therefore geared toward direct contact with our customers and potential buyers. Along with our tried advertising methods, we will also be focusing strongly on various forms of direct communication for the C-Class, to be implemented at exclusive driving events. These measures will be accompanied by a C-Class Mobile Marketing Special, a presentation within Second Life and interactive films on the Internet — innovative platforms that will enable us to reach existing and potential customers of our brand in a targeted manner.”

The new Mercedes-Benz C-Class marketing campaign is not exclusive for the German market. Mercedes Car Group is refining the "C-for Yourself" campaign to make it adapt in the requirements of the international market. Early this April, Mercedes will start launching the advertisement campaigns in high circulation publications such as magazines and newspapers. Mercedes will also target cable channels and TV stations throughout Germany by creating 30- or 40-second TV commercial featuring Vodafone McLaren Mercedes F1 driver and current Formula 1 world champion Fernando Alonso.

Mercedes will also conquer the online internet market with the launch of the exciting multimedia Mercedes-Benz C-Class configurator, interactive online films, and video podcast.

The interactive Mercedes-Benz C-Class configurator allows the visitors to view the specs and features of the sedan and build their own package for the vehicle depending on their personality. Visitors can select the desired available interior and exterior parts and accessories, technical parts like Mercedes engine types or Mercedes control arm, as well as body colors and interior trims for the C-Class. Meanwhile, the online community will have a chance to be part of Mercedes' several interactive films. These films show individuals that describe the important details, capability, and performance of the new Mercedes-Benz C-Class sedan while they take a ride with the vehicle. Lastly, consumers can download the video podcast from Mercedes-Benz in four episodes that showcase the development process of the Mercedes-Benz C-Class.

With these various marketing campaigns for the Mercedes-Benz C-Class model, the German automaker aims to "convince customers around the world of the advantages of the versatile product concept behind the new Mercedes-Benz C-Class sedan, including two distinct front-end designs and outstanding comfort, agility and safety."

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Mercedes-Benz Parts in the Aftermarket

Traditionally, finding a source for OEM and aftermarket Mercedes parts meant having to live in or close to a large city like Los Angeles, and flipping through the phonebook to find a licensed Mercedes parts dealer. However, the power of the internet allows for the luxury of finding Mercedes parts and accessories from the comfort of your own home. Whether you are shopping for Mercedes accessories to upgrade your interior or exterior, or repair parts to replace your Mercedes wheels or those squeaky brakes, finding your parts is no longer like pulling teeth! Online Mercedes parts distributors tend to carry an impressive line of quality manufacturers, including Genuine Mercedes-Benz, Bosch, MP Design, Bilstein, GAP, Schatz, and H&R to name a few, so finding quality Mercedes accessories is never difficult.

Mercedes interior accessories come from a number of high quality designers. MP Design is known for its classy Mercedes interior accessories such as front seat adjustment covers, pillar covers and front door speaker covers. Genuine Mercedes-Benz, Lloyd, and Husky, each carry a line of high quality Mercedes floor mats.

As for exterior accessories, Schatz is known for its quality bumper grilles and spoilers. Genuine Mercedes-Benz and Coverking both carry a line of high quality Mercedes Car Covers. Genuine Mercedes-Benz offers that OEM look and feel whereas Coverking is known for it's its high level of customization. Expression and Lorinser both have an entire line of Mercedes Body Kits to take your Mercedes experience to a new level.

Finding replacement Mercedes-Benz parts can seem effortless thanks to the numerous Mercedes parts manufacturers like Bilstein, Bosch, and Hella. Likewise, Genuine Mercedes-Benz manufactures a number of OEM Mercedes-Benz parts. Whether you're shopping for Mercedes-Benz wheels or Mercedes wheel spacers, AMG, Lorinser, and Genuine Mercedes-Benz each carry a line of quality Mercedes-Benz wheels and wheel spacers.

While shopping for Mercedes parts online is often confusing given the lack of visual application of the product, companies like Performance Products have online animated Mercedes parts diagrams that make choosing replacement parts a much less daunting task. With parts diagrams you can see how your chosen Mercedes engine part fits into your Mercedes engine, or how your chosen Mercedes brake pad fits up against your rotor. Parts diagrams take some of the uneasiness out of shopping for parts shopping by providing the visual comfort generally associated with a brick and mortar store.

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Mercedes Care - The Luxury Enthusiast's Guide

That Mercedes of yours is not some fuel-saving, spendthrift, racing-striped go-cart you’re driving here. It consists of sumptuous, high-performance Mercedes parts arranged in a manner of technological mastery in order to deliver a driving experience that is second to none. What you’re driving is the confluence of advanced engineering and custom Mercedes Parts compiled into the very definition of luxury.

So tell me, can you explain the sullying layer of dirt and grime so thick that you see nothing but darkness in the rearview mirror? Can you tell my why the magnificent black and chrome luster sparkles in the afternoon sun about as well as a tortoise shell? My goodness, are those door-dings I see on the paintjob?

Sit down, sir. It’s time we had a little chat. It’s about time I let you in on a growing epidemic that is rocking the very foundations of our beloved Mercedes vehicles: car care ineptitude. It has become all-too-common a problem among Mercedes enthusiasts, as well as all luxury car owners in general. This is puzzling, to say the least, since taking proper care of all those fine Mercedes parts is much easier than one might believe.

Personally, I like to think of owning a Mercedes as analogous to having a pet. Owning one brings you satisfaction and contentment. It adds an extra jig to your step and makes you feel proud that wherever you go, whatever you do, your loyal pet is there accompanying you.

On one hand, you can treat it with the utmost care, feeding it the best food, bathing it regularly, and training it to obey your commands. And in the end, your pet will reward you with years of problem-free service and devotion.

On the other hand, you can neglect it and take it for granted. Then some years down the line, the embittered and lackluster piece of machinery that was once a joy to own will ultimately fill you with regret and self-consciousness. The once formidable mass of custom Mercedes parts that comprised your luxury vehicle simply ceases to be luxurious, and all that remains is a dingy, shell of a vehicle that sputters down the highway collecting dust.

Welcome to Mercedes car care 101. Contained herein is the true Mercedes enthusiast’s guide to taking care of not just Mercedes vehicles, but all luxury vehicles in general, making sure that every last inch of those custom Mercedes parts stays in pristine – and lasting – condition.

“Wash Me”

Every so often, some purported jokester might leave some finger trails in the layer of accumulating dirt on your car, as if to mock your lack of cleanliness with a personal decoration.

Do us all a favor and give this person a piece of your mind, both because it’s an old and unoriginal joke that isn’t even funny anymore, and also because the half-hearted work of art is actually dragging dirt particles across the precious Mercedes parts that compose the exterior of your car, causing minor scratches. Yet don’t be too quick to hand out the blame, as the weak attempt at humor could have been easily avoided if you were prone to regular washes.

For those who are proud enough of their fine luxury vehicles such that they regularly wash and upkeep the appearance of their cars, I salute you. On the other hand, if you’re the type that skips the wash and instead waits for a rainy day, or looks for the parking spot next to an errant sprinkler head, please sit down, my friend. We need to have a little talk.

Yes, washing your car is cumbersome. Yes, it can be annoying at times. Yes, it’s frustrating when you polish every inch of those custom chrome Mercedes parts to a high shine, only to have it ruined minutes later when driving through a decent-sized puddle in the middle of the street. But trust me when I tell you that the consequences of neglecting your vehicle’s appearance can be far worse than having to go through the process of washing regularly.

Allow me to regale you with a personal experience that has changed my car care habits forever…

I once had the privilege of owning a 1999 Mercedes C43 AMG, fully customized and garnished with all the latest Mercedes parts that earned it an AMG badge. The white paintjob deceptively enshrouded 8 cylinders of glorious muscle under the hood, and the blue on black interior was the most polished and stylish interior I have ever seen in any vehicle, even to this day.

It was my first luxury car, and sure enough, I knew nothing of taking proper care of it. A layer of dust would accumulate on the paintjob, leading onlookers to believe that its color was more pepper than salt. A thick layer of brake dust gathered on the custom alloy AMG wheels, and who knew what putrid dregs festered deep in the floor mats.

Even after an extensive detail, when compared to another similar vehicle, the once luminous sparkle of glorious Mercedes parts appeared tainted and bland. The paintjob had noticeably faded, and the wheels had acquired a dark tint due to brake dust stains. My formerly glitzy, high performance machine was now dull and ordinary. And really, why invest in a luxury vehicle in the first place if it ends up looking stale?

Accessorize!

Naturally, those who are consistent with washing, detailing, and maintaining the overall appearance of their Mercedes need not apply. Yet for those who move at a more hectic pace, or perhaps simply just aren’t aware, a number of measures can be taken in order to make upkeep of your Mercedes parts much easier.

Accessories such as floor mats, car covers, and other useful Mercedes parts can go a long way in both enhancing and preserving the appearance of your vehicle, and with a number of custom aftermarket options available, you’re sure to find a vast selection of quality Mercedes parts that complement your vehicle perfectly and don’t look cheap or tacked on.

Additionally, while I certainly hope it’s just my imagination, there may be some out there who may not take proper or regular care of their Mercedes vehicle. Well, though we may not see eye-to-eye, such indiscretions can be both forgiven and remedied. In addition to aftermarket Mercedes parts that can help to preserve and protect the appearance of your vehicle, there are also numerous aftermarket Mercedes parts available that can restore your vehicle to as close to brand new as possible.

The following are a few examples of simple, inexpensive Mercedes parts that can do wonders to either protect or restore your vehicle.

Floor Mats:

Yes, floor mats. I do realize that of all the possible Mercedes parts I could recommend floors seem a bit of a puzzling choice. But let’s think about this for a moment. Essentially, everything that gathers on the bottoms of your shoes is tracked onto your floor mats. Wherever you go, wherever you step, as days turn into weeks turn into months turn into years, those deceptively simple Mercedes floor mats are soaking up all the muck and dirt from each time you enter your vehicle. In the meantime, while you may be meticulous in taking care of all the interior Mercedes parts of your vehicle, there’s always the floor mats lying there, like the ketchup stain on your white shirt.

Floor Mats tend to be one of the most neglected and overlooked Mercedes parts in your vehicle. Particularly if they come in darker colors, dirt, grime, and anything else that comes into contact with your feet finds its way into those comfy Mercedes floor mats, and even after successive vacuuming jobs or cleanings, they still won’t be completely clean.

Fortunately, Mercedes floor mats are also one of the most easily replaced Mercedes parts in your vehicle. Aside from factory replacements that are available either direct from the manufacturer or most Mercedes parts outlets, a number of aftermarket Mercedes floor mats are custom fitted for your vehicle, and will do the job just as well, and at a fraction of the cost of factory ones.

Though probably the wisest investment you can make in Mercedes floor mats is to purchase a set of rubber or all-weather ones that are impermeable to liquids and much easier to clean. In addition, a set of custom rubber Mercedes floor mats gives your vehicle a sportier and more rugged style, as many with sleek grooves and designs are available.

Car Cover:

While I could produce a rather lengthy list of parts, accessories, washing materials, and replacement items, there really isn’t much that I could say that you wouldn’t already know. Besides, I think I’ve lectured you enough about washing your car regularly.

Instead, what I will suggest is one of the simplest, inexpensive, and forgotten accessories available that can go a long way in preserving the condition of your vehicle – Mercedes car covers. It may be hard to believe, but a simple layer of fabric is all that is needed to preserve the exterior and interior Mercedes parts to help maintain a lasting appearance through the years.

Extended wear and deterioration due to sun and inclement weather are the most obvious potentially damaging factors. When it comes to those really hot days, Mercedes car covers protect the paintjob and all your interior Mercedes parts from fading and cracking. And yes, even exterior Mercedes parts can fade, crack, and deteriorate, particularly if one does not pay heed to regular washing and waxing.

But probably the most overlooked factor to keep in mind when considering Mercedes car covers is outdoor humidity. Ever notice stepping outside to your vehicle in the morning to find a thin and seemingly harmless layer of dew on your paintjob? Ever find yourself wondering why after a meticulous waxing job, a layer of dust and dirt particles appears to be accumulating on your outer Mercedes parts?

What essentially ends up happening is that humidity causes a slight layer of moisture to form on your vehicle, which then attracts dust and dirt particles. Over time, this ostensibly innocent layer of dirt can cause minor scratches that weather away the layers of paint. If your vehicle happens to sport a black or very dark paintjob, you might notice the development of what appears to be wavy scratch marks or swirls that exemplify it. Don’t let anyone convince you that this is normal.

To your fortunes, a wide variety of Mercedes car covers is readily available. And many are constructed from space-age, advanced fabrication systems for breathable ventilation, a custom fit, and an intuitive design that is both easy to stow and slip on or off in just seconds.

Aftermarket Mercedes Parts:

Okay, so maybe you aren’t the anal retentive, overly meticulous, luxury vehicle geek that I am. Maybe you’re not washing every other week and waxing once every couple months as I do. Maybe your trunk isn’t always stocked with a scratch-free dust mop, spray-on detailer, and an assortment of microfiber washcloths.

Understandably, any sort of car care is a somewhat painstaking process. Not everyone derives joy from wiping off a layer of wax to unveil the magnificent gloss and luster underneath as I do. Shoot, even engine and general performance care typically only involve dropping your vehicle off at the shop and perusing the assortment of magazines in the waiting room.

Yet for those who see their vehicles less like a pet and more like a utility, there is still a last resort to be found in aftermarket Mercedes parts.

From chrome trim, to custom wheels, to stylish seat covers, a number of aftermarket Mercedes parts are available that can restore or possibly help preserve the luxurious look and feel of your Mercedes vehicle. Retailers typically offer both factory replacement parts direct from the manufacturer, as well as less expensive aftermarket Mercedes parts.

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History for Suzuki

Suzuki takes its name from Michio Suzuki who was born in a village called Hamamatsu which is located on the Japanese coast about one hundred miles outside Tokyo in the year 1887. This areas main industry was textiles producing both the textiles and the machinery or looms as they are called that produce the product. Michio learned everything about this trade and also became a master carpenter capable of building looms and looked more at how to improve them rather than just make them. He came up with the idea of using pedal power to drive a loom and in 1909 he started his first small workshop which he called the Suzuki Loom Works to build his new pedal powered loom. His machine was a popular success and he continued to redesign and improve his looms making them the most advanced and well build looms of the time. By 1920 he made his now well established workshop into a company with the intentions of building looms that were superior in every way to those produced by any other company on the planet and he named it the Suzuki Loom Manufacturing Company. It was this change and the subsequent success over the next two years in setting up a successful export trade that allowed the company to become a world leader in textile machinery and gave a solid foundation from which it could grow and diverse into other products. Michio realized that because his looms were so well built that in order for the company to continue to grow other products would have to be produced. He took a very simplistic approach to this by looking at what the people around him would benefit from most and he concluded that transportation which was both cheap and reliable the biggest problem. He worked on this new venture learning about the engineering required and designed a vehicle but unfortunately it never got off the drawing board as Japan entered World War II. After the war Japan was in a mess and the Suzuki Loom Manufacturing Company was struggling to survive when in 1951 the cotton market collapsed. By this time Michio's son was heading the company and he looked back to his father's idea of providing cheap transport which had even more importance now than when his father first looked at it. He came up with an idea that was cheap and popular to help the transport problem. The bicycle was the most common form of transport in Japan at that time so he designed and patented an engine that could be fitted straight onto a pedal bike. Called the Power Free bicycle it was designed and built in 1952 completely by Suzuki at an affordable price and was built to be reliable and easy to maintain. This was a great success and helped people immensely and also impressed the government who gave him a grant to continue research into motor power. The research and development continued with new designs introduced and in 1953 the Diamond Free engine made Suzuki the winner in the Mount Fuji Hill Climb. The following year saw the company change its name to the Suzuki Motor Company Ltd. They started producing motorcycles with the first called the Colleda closely followed by their first automobile a light car called the Suzilight which produced in a mass production line another new concept for the company. By 1965 they had grown into a worldwide company and expanded into the marine sector producing their first Suzuki outboard motor called the d55 a two stroke 5.5 horse power engine. Today Suzuki is a world leader in many different fields with production plants found on all continents and is still as dedicated to research and development as the day Michio Suzuki started producing pedal powered looms in 1909.

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